Hays Travel<\/a>, has scooped an industry award for the \u2018Best Travel Agent Site\u2019, staving off competition from two OTA heavyweights.<\/p>\nThe UK\u2019s largest independent travel agency group beat fellow finalists Love Holidays and Travel Republic in this highly-contested category at the recent\u00a0TravelMole UK Awards 2017<\/em>.<\/p>\nIt\u2019s an accolade Hays Travel\u2019s Head of Digital & Selling Systems, John Milburn, has attributed to the agency\u2019s omni-channel approach and its progressive web strategy, developed in partnership with Traveltek.<\/p>\n
\u201cWe were honoured to be shortlisted alongside two major OTAs and to win was an absolute surprise, but it is testament to the hard work of our teams, which has seen us grow our digital presence over the last few years. It has resonated extremely well with consumers, opening our brand to new audiences and allowing us to market to them cost effectively,\u201d he said.<\/p>\n
\u201cThis is by no means the finished article and we have very ambitious plans going forward, but we have built strong foundations that focus on engaging and useful content, without losing that \u2018travel agent\u2019 feel.\u201d<\/p>\n
Milburn added: \u201cWe have been partners with Traveltek for more than nine years and this great working relationship continues to help us drive forward our web strategy.\u201d<\/p>\n
Traveltek has been building B2B and B2C travel websites for almost two decades, transforming offline agencies with small information-based sites into e-commerce giants.<\/p>\n
Hays Travel is one of the travel technology specialist\u2019s biggest success stories, according to Neil Welsh, Head of Sales EMEA Region, Traveltek Group Ltd.<\/p>\n
\u201cHays Travel has established a strong web presence as a crucial facet of its omni-channel approach, harnessing our technology to reach out to new clients and improve the customer experience,\u201d he said.<\/p>\n
\u201cAt the same time, the company has not lost sight of the need to provide a personalised service and in addition to our web technology, has made use of our suite of solutions including iSell , iBOS and iTour,\u00a0to support travel agency staff in a number of ways, from user-friendly search and booking tools to helping them create and package bespoke itineraries for their clients.\u201d<\/p>\n
Traveltek offers travel agents and tour operators mobile-friendly web solutions and is currently\u00a0rolling out new data-driven UX (User Experience) and CRO (Conversion Rate Optimisation) services designed to help them capitalise on the surge in mobile device and smartphone usage.<\/p>\n
These new features will help travel agents and tour operators drive up conversion rates by optimising the front-end user journeys on their B2C travel websites.<\/p>\n","protected":false},"excerpt":{"rendered":"
UK\u2019s largest independent travel agency group smashes the OTA competition with its successful B2C website, powered by the Glasgow-headquartered tech firm Traveltek Group Ltd’s\u00a0long term client,\u00a0Hays Travel, has scooped an industry award for the \u2018Best Travel Agent Site\u2019, staving off competition from two OTA heavyweights. The UK\u2019s largest independent travel agency group beat fellow finalists […]<\/p>\n","protected":false},"author":1,"featured_media":2548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-4456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"acf":[],"yoast_head":"\n
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