The Most Intelligent Cruise Quote Experience on the Planet

For years, cruise bookings have been limited by time-consuming searches and manual filters. Now, agents can enter queries like “family-friendly Mediterranean cruise in August with good kids’ facilities” and receive highly personalised cruise options  –  all in under three seconds.

This innovation eliminates the need to translate customer preferences into rigid search parameters. Instead, AIVA understands natural language and instantly delivers tailored cruise quotes.

“AI is evolving at an extraordinary pace, and Traveltek together with our AI partner Traverse is shaping how it is applied in cruise technology,” said Mal Barritt, CEO of Traveltek. “The launch of AIVA next month is just the beginning. We have dozens of AI driven initiatives in motion to unlock more value from our core iSell platform, delivering real service gains and a stronger competitive edge for our customers.”

Built for the Modern Travel Agent

Designed to streamline the cruise booking journey, this new solution offers agents:

• Natural language search  –  Simply type what the client wants
• Instant results  –  Receive tailored quotes in under three seconds
• Smart analysis  –  The AI reviews over 1,000 cruise options in real-time
• Simplified workflows  –  No more dropdowns or filters, just quick, accurate responses

Real Scenarios, Real Simplicity

AIVA makes it easy for travel agents to handle detailed customer requests without complexity. For example:

• “Seven-night Caribbean cruise departing Miami in December for a family with teenagers”
• “Luxury cruise through the Norwegian fjords with balcony cabins”
• “Adults-only Mediterranean cruise with fine dining packages”

All these queries can be typed in plain English. The AI does the rest, filtering options according to client needs and presenting only the most relevant results.

Powered by Proven Cruise Technology

The strength behind this innovation lies in Traveltek’s trusted cruise infrastructure. With over 20 years of expertise, our cruise API offers the most comprehensive cruise content on the market. Combined with Traverse Automation’s advanced AI capabilities, this collaboration delivers a solution with both depth and intelligence.

Why This Matters for the Travel Industry

Today’s travellers expect instant, personalised experiences  –  and traditional booking systems often fall short. The Agentic AI Cruise Worker addresses this critical gap, helping travel businesses of all sizes stay ahead of rising customer expectations.

By reducing the time it takes to deliver tailored quotes, agents can focus on what they do best: building relationships and providing outstanding service.

“This is the kind of search capability the market has needed for a long time and it is now made possible by recent advancements in AI,” said John O’Neill, CEO of Traverse Automation. 

“It’s a future-facing breakthrough, and likely just the first of many advanced applications we’re developing as we continue to explore the full potential of this technology. This is the first step in a journey to simplify how front line agents can utilise AI to aid their productivity. We want to encourage agents to embrace this innovation and not fear it.” 

Available Exclusively via iSell Connect

The Agentic AI Cruise Worker is integrated directly into iSell Connect, our all-in-one travel booking and CRM platform. Travel businesses already using iSell can opt into beta t, while new partners can get in touch to learn more about upgrading their cruise selling capabilities.

Enquire Today

If your agency is ready to enhance productivity, reduce time-to-quote, and offer a superior client experience, now is the time to discover the benefits of AI-enhanced cruise search.

Contact us today to speak with a member of our team and learn more about how you can become a Beta Tester for AIVA.

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Joining Juniper Group, Traveltek will leverage Juniper’s expansive global network and industry-leading product portfolio, further enhancing the company’s unique value for customers and partners. The acquisition will also strengthen Juniper Group’s market presence in the UK, North America, and Australia, where it can augment Traveltek’s award-winning Dynamic Packaging and Cruise solutions, which have held market leading positions for over 20 years.

Mal Barritt, CEO of Traveltek, commented: “We are absolutely thrilled to become part of Juniper Group, and the wider Vela Software and Constellation Software family. Leading Traveltek into this new chapter is a proud milestone. This offers our customers unparalleled access to a broader array of resources and industry-leading products. Importantly, it also provides an exciting and sustainable home for Traveltek, where our team will have new growth and development opportunities.”

Jaime Sastre, CEO of Juniper Group and Founder of Juniper Travel Technology added: “We are extremely excited to welcome Traveltek to Juniper Group. The Company’s talented management team and high-performance technology stack are a fantastic addition to our portfolio of travel software companies. Together, we can deliver more comprehensive solutions and meet the full range of technology needs for our customers and partners.”

There will be no changes to Traveltek’s management team, ensuring continuity for our customers and partners. We remain fully committed to delivering the same exceptional service and support as always, especially as we approach the close of this year and gear up for the January peak season across our global markets.

We look forward to this exciting new chapter with Juniper Group, delivering comprehensive travel technology solutions!

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Founded with a vision to build a global marketplace by connecting the world of travel through leading technologies, extensive distribution capabilities and sophisticated data insights, Traveltek has always prioritised understanding the unique needs of travel businesses and creating technology tools that integrate this specialist knowledge. Additionally, we have invested heavily in the cruise sector, recruiting cruise experts to key roles, and working closely with cruise lines to cement our position as a global cruise leader.

The past year has been a period of significant transformation for us. Following a record-breaking growth year in 2023, we have made substantial investments in our product suite, particularly our Connect product suite. This investment extends to our Customer Success teams, ensuring that our clients receive unparalleled service, tailored to help them maximise the potential of our products.

Our commitment to quality and consistency in service remains unwavering. Even during the most challenging times, such as the pandemic, we remained fully committed to advancing our technology and putting in the effort to deliver the best possible solutions for our customers.

Breaking New Ground in the North American Cruise Market

The launch of our CruiseConnect product in late 2023 marked a significant milestone for Traveltek. Our focus has been on developing a revolutionary product for businesses specialising in cruise sales. With a clear strategic objective to enhance cruise distribution in North America, we are dedicated to providing businesses with the technology they need to boost their cruise holiday sales. Moreover, we continue to invest in the cruise sector, identifying opportunities for growth and innovation by working closely with cruise lines and industry specialists.

Through meticulous research and a deep understanding of the North American market, we have engaged closely with our customers to incorporate essential features (such as cruise booking retrieval and quote-to-book functionality). This customer-centric approach ensures our products are not only innovative but also highly practical for our clients.

Looking Ahead: 2024 and Beyond

The remainder of 2024 promises to be another significant growth phase for Traveltek. As we expand into new markets and onboard more suppliers, our detailed product roadmap continues to unlock value at every step. Traveltek’s product offering is unmatched in the industry, driven by one of the most powerful and comprehensive Cruise APIs we have developed over the years. We plan to introduce additional tiers to the CruiseConnect product, providing tailored options to accommodate the needs of travel businesses of all sizes.

In all that we do, our dedication to our existing customers is paramount. We will continue to enhance our offerings, ensuring they benefit from the latest advancements and maintain their competitive edge in the market. Our investments in the cruise industry and close collaboration with cruise lines are central to our goal of becoming the global leader in cruise technology, paving the way for future innovation in this growing travel industry sector.

The post 25 Years of Traveltek: Celebrating Innovation, Growth, and the Future of Cruise Technology appeared first on Traveltek.

Martindale will be reporting to Rebecca Esterhuizen, SVP of North America and LATAM, and will be focussed on driving further growth in North America, while also nurturing the existing relationships and partnerships that Traveltek has built.

Martindale brings a wealth of experience to the role, having built high-growth startup and scaleup technology companies on both sides of the Atlantic, creating partnerships with large companies such as ESPN, P&G and Nike in the process and developing the know-how to scale sales at multiple business stages.

Martindale said: “I’m delighted to be taking on this new role at Traveltek, it is fantastic for the Canadian tech ecosystem that Traveltek has chosen the Greater Toronto Area to build its North American hub and our growing team looks forward to transforming Northern America’s travel companies with solutions that better serve their consumers.”

Following a year of record-breaking growth in 2023, Traveltek continues to scale up the business across North America with the launch of a new office in Toronto, Canada. Commenting on the recent successes of the company and the appointment of Martindale, Esterhuizen said “It is an exciting time to be joining Traveltek and certainly an exciting time for the North America team. With the recent signing of significant partnerships in 2023, we are gearing up to expand the presence of our new cruise products, AgentConnect and CruiseConnect, in the market. James brings a wealth of experience to the table, and his leadership and expertise will undoubtedly drive our initiatives forward. With James leading the way, I have full confidence that our North American team will achieve remarkable success in the upcoming year.”

The success in the North American market is underscored by continuous growth, marked by the expansion of the Connect Suite. Specifically tailored for the North American market, the suite includes Agent Connect, a sophisticated travel agent booking system and Cruise Connect, an innovative new API designed to improve the cruise booking experience.

The post James Martindale Appointed as Head of North America appeared first on Traveltek.

Somes joins at an exciting time for Traveltek, following a second year of record-breaking growth for the global technology specialist. 

Somes will report to Chief Commercial Officer, Cressida Sergeant, and be responsible for working closely with the Traveltek sales team to drive international growth. A key part of her role will be to maintain brand awareness in mature markets for Traveltek and raise the profile of Traveltek in North America. Rebecca is also tasked with continuing to further automate processes and imbed AI tools to aid the sales team in their productivity.

Somes brings over a decade of valuable expertise gained in the North American, Middle Eastern, and European markets. After a successful tenure abroad, she returned to the UK in 2021. Her experience ranges from steering the marketing operations of a prominent US startup to crafting and executing dynamic marketing strategies for diverse public and private sector companies.

Somes said: “I’m delighted to join Traveltek as Head of Digital Marketing, as it presents an exciting opportunity to merge my cross-regional experiences with my passion for the travel sector. I look forward to working with the team to create more innovative and engaging marketing campaigns and to turn Traveltek into one of the most well known names in travel technology.”

Cressida Sergeant, Chief Commercial Officer, said: “I’m excited to welcome Rebecca to Traveltek to help us on our quest to make Traveltek famous. Rebecca will work closely with sales to help us drive growth, but it’s also important we educate the travel industry on how technology is essential for scalability and growth. We have some exciting plans for 2024 and Rebecca’s diverse background and excellent experience will be a key ingredient for our success this year.”

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Since our inception in 1998, we have been committed to delivering innovative technology solutions and exceptional service to our clients in the travel and cruise industry, and this milestone is a testament to our enduring dedication and success.

Over the past 25 years, Traveltek has grown from a small startup to a leading player in the global travel technology industry. Our journey has been marked by continuous product innovation, and a steadfast commitment to our core values. 2023 was a significant year in our strategic expansion with North America representing  nearly 50% of our new business. Over the years we have faced challenges, embraced opportunities, and consistently strived to exceed our clients’ expectations.

As we reflect on our journey, we would like to express our sincere gratitude to our dedicated and talented team, loyal clients and suppliers, and supportive trade industry partners. Our success over the past quarter-century would not have been possible without their unwavering trust and support.

Mal Barritt, CEO of Traveltek commented “2023 was an outstanding year for us. Traveltek achieved record breaking company growth and recurring revenues. As we embark on the next chapter of our journey, we remain committed to our mission of delivering superior technology solutions that empower our clients and drive progress in the travel and cruise industry. We look forward to building on our legacy of innovation and excellence, and to continuing to serve our clients with the same passion and dedication that has defined us for the past 25 years”.

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Newly launched start-up Envirotels has partnered with travel technology specialists Traveltek to launch a new website, giving customers the ability to search and book hotels and flights and to offset their carbon emissions. For each booking made on the site, they plant trees in the Amazon Rainforest to offset the associated CO2 emissions.

In addition to offering traditional online booking services such as hotels and flights, Envirotels provide eco-friendly travel information and best practices for the eco-conscious traveller.

Utilizing the Traveltek API, customers can filter and choose to stay in properties based on their sustainability practices.

The new site due to launch mid-June was developed and designed by Envirotels, utilizing the Traveltek API to search for hotels. Envirotels is also using Traveltek’s core agent booking systems iSell and iBos to launch their travel proposition in the US market.

When selecting a tech partner for the job, William Rademacher, Founder Envirotels said: “Being a start-up niche OTA, I wanted to find the perfect partner to work with to provide us with hotel inventory. I looked at many options, and Traveltek stood out as not just providing a superior API but most importantly, a personalized support mechanism for us as we worked through development. Since conception over six months ago, Traveltek has worked with my team and me to ensure that we were ready to launch our platform, providing a seamless customer experience. We have had many specialized requirements during this time, and I cannot fault Traveltek in terms of their service, product, and flexibility. Perhaps most importantly, Traveltek gives my company the ability to add features seamlessly without having to add additional parties. Very soon, Envirotels will add flights, activities and transfers all through the Traveltek API.”

Commenting on the project, Traveltek VP Sales for North America, Kevin Walker, said: “We are delighted to support a new start-up in the US market with our API product for which we see a growing demand. Along with our award-winning iSell and iBos products. At this moment in time, it is nice to be able to celebrate good news, and the topic of more eco-friendly and sustainable travel is certainly very relevant. Envirotels are now well placed for when the market returns”.

Traveltek has been building award-winning travel software solutions now for over two decades, and we acknowledge now more than ever how vital technology will be to the industry as it navigates its way through the current challenges. Technology tools to drive efficiency and cost-saving are at the forefront of many of our customer’s minds right now, and we are working in partnership with them to demonstrate how our new automation tools support in these goals. Technology is particularly crucial for start-ups looking to gain efficiency right from the start, and we wish Envirohotels every success with their new venture.

The post Traveltek Supports New Online Travel Platform Envirotels appeared first on Traveltek.

AgentConnect will initially offer users quick and easy access to cruise results, helping them to explore the world of travel in a seamless and efficient manner. While AgentConnect will be offering Cruises first, we also have plans to expand our travel product offerings to include flights, hotels, car hire, transfers, and more in the new future.

At Traveltek, we pride ourselves on offering global travel technology solutions, and our latest product is a testament to our commitment to innovation and excellence. With its intuitive user interface and cutting-edge technology, our new web-based product is designed to provide travellers with the information they need to make informed decisions about their travel plans.

The benefits of AgentConnect are simply unparalleled when compared to traditional travel technology solutions. Our technology is built using the latest tools and technologies such as Python and React, which ensures that your search results are delivered faster and more efficiently than ever before. Traditional methods often involve slow and outdated technologies, leading to delays and frustration. AgentConnect’s user-friendly interface is designed to make your life easier. Our technology is intuitive and easy to navigate, allowing you to find what you need quickly and easily. Traditional methods often have clunky and confusing interfaces, making it difficult to find what you need. The new AgentConnect product from Traveltek offers users three core benefits: conversion, speed efficiency, and brand enhancement. Take a look at our AgentConnect product page for more information on how it could transform your business.

While AgentConnect will initially support cruise search results from the North American market, we have big plans for the future. As the product evolves through 2023 and beyond, we will be expanding to other markets such as the UK and APAC. This means that even more people around the world will be able to take advantage of the powerful tools and resources offered by AgentConnect.

At Traveltek, we take customer feedback seriously. That’s why we’re treating AgentConnect as a product and will be using customer feedback to drive the roadmap. While we are an award-winning specialist in travel technology, we recognise that our users and their customers know what a product needs to do in the modern travel sphere. That’s why we are committed to building our products in a way that supports their needs and requirements.

To ensure that we are meeting the needs of our users, we will be using data insights and other feedback loops such as interviews, social media listening, community tools, and good old-fashioned conversations to drive the priorities of the AgentConnect product. By taking a customer-centric approach, we can ensure that AgentConnect is always evolving and improving to meet the changing needs of the travel industry.

We believe that travel should be accessible to everyone, and that means creating products and tools that are easy to use, efficient, and effective. By working closely with our users and their customers, we can create a product that truly meets their needs and supports their goals.

So if you have any feedback or suggestions for AgentConnect, we want to hear from you! Whether through social media, email, or a good old-fashioned phone call, we are always open to hearing what our customers say. Together, we can create a travel technology product that truly revolutionises the industry.

To access AgentConnect, all you need is a Google or Facebook account or your email address. Once you’re signed up, you can start searching for cruises and exploring the world of travel in a whole new way. Simply click here to access AgentConnect.

The post Traveltek is excited to announce the launch of its new web based cruise search product for the North American market – AgentConnect appeared first on Traveltek.

Traveltek is delighted to announce it has partnered with JetBlue Travel Products (JTP) to launch JetBlue Vacations’ flight and cruise packages. The partnership makes JetBlue the first U.S. airline to offer customers the ability to book their flight, cruise and hotel all in one place.

The partnership offers customers a unique opportunity to save time and money by bundling their travel purchases, with Traveltek building an API integration to the JetBlue rewards system and mid office suite to allow for agent cancellations and modifications to the booking.

Commenting on the project, Traveltek VP Sales for North America, Kevin Walker, said “We are delighted to be partnering with such a well-established and recognisable North American brand within travel. Traveltek’s Cruise Packaging technology is arguably one of the best in the marketplace, and I know that it will be able to meet the current and future needs of JetBlue’s travel buyers. I look forward to a long and positive relationship with JetBlue Travel Products”

“Continuing to build upon the trust that JetBlue has established over the last 20+ years, we want customers to book their entire trip, from flights and cruises to hotels and more, all with us,” said Andres Barry, president, JetBlue Travel Products. “Handling the customer service ourselves, rather than sending them to multiple entities, allows us to go above and beyond while meeting JetBlue standards at every single touchpoint. With cruise lines increasingly beginning to sail again, we’re excited to refresh our package offerings, as we continue to drive ancillaries and build our non-ticket revenue base.”

For more information, visit:

tt.handee.design/

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The Impulse Travel Group operates on the basis that every travel experience is individual, and the process of researching and booking a holiday should be a seamless experience while being guided and supported with high-quality service from well-travelled specialist travel advisers. 

Last year the Impulse Travel Group realised that they needed to invest in new technology platforms for the business to compete efficiently and cost-effectively but continue to deliver the high level of customer service for which they are renowned. 

As a member of the Council of Australian Tour Operators (CATO), Impulse utilised their membership to source an approved technology provider that was customer service-centric and could provide a partnership technology journey. Traveltek has been a member and supporter of CATO for several years, and via CATO the connection was made. So the rest as they say is history! 

Through a consultative and partnership approach, Impulse Travel has purchased Traveltek’s award-winning search and book product – iSell, their powerful mid-office system – iBos, inventory management tool – Supplytek and advanced tour packaging product – Tourtek. As a result, this technology meets their current and future needs as the business grows.  

Rebecca Esterhuizen, Head of APAC, said ‘It has been a fantastic experience working with The Impulse Travel Group. First, through our consultative approach, we identified Impulse Travel Group’s pain points. Then, we recommended which technology products would alleviate these problems and allow them to easily scale up the business in the post-COVID era. I am a strong believer in the power of partnerships, and working closely with CATO has provided Traveltek with new communication channels to reach new potential customers”.

Stephanie Savage, Owner/Managing Director of the Impulse Travel Group, added, ‘The ONLY good thing about the COVID journey has been our decision to acquire our new Traveltek technology platform.  Our wholesale staff have undergone extensive training. The transition from our previous system to Traveltek has been helped immeasurably by the competence and assistance of various Traveltek staff – some of whom stayed up late or woken up early – while we did our Zoom training sessions beamed in from the U.K. My staff and I look forward to a mutually beneficial collaboration with Traveltek well into the future”.

Brett Jardine, Managing Director, CATO, commented ‘Considering future business needs through investment in relevant technology is a pro-active approach to ensuring you are ready for a strong rebound as we start to emerge from the effects of COVID-19.’

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